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The formation of TV Guide as a national publication resulted from Triangle Publications' purchase of numerous regional television listing publications such as TV Forecast (which was circulated in the Chicago area and, upon its first publication on May 9, 1948, was the first continuously published television listings magazine), TV Digest (which was distributed in Philadelphia and Pittsburgh, and was originally distributed under the title, the Local Televiser, when it was first released on November 7, 1948), and the New York-based Television Guide (which had its title abbreviated to TV Guide on March 18, 1950). Then, beginning with the July 17–23, 1954, issue, the listings in each week's issue changed to start on Saturday and end on Friday, which remained the listings format for all local editions until April 2004. From its first issue until the July 2–8, 1954, issue, listings within each edition of TV Guide began on Friday and ended on Thursday the July 9–16, 1954, issue began on a Friday and ended on the following Friday. The magazine was published in digest size, which remained its printed format for 52 years. The inaugural cover featured a photograph of Lucille Ball's newborn son Desi Arnaz Jr., with a downscaled inset photo of Ball placed in the top corner under the issue's headline: "Lucy's $50,000,000 baby". The national TV Guide 's first issue was released on April 3, 1953, accumulating a total circulation of 1,560,000 copies that were sold in the ten U.S. was incorporated into her I Love Lucy character's storyline, with his January 1953 birth coinciding with that of the fictional "Little Ricky" Ricardo. The first issue of TV Guide (April 3, 1953), featuring Desi Arnaz Jr., the younger of Lucille Ball (seen at upper right inset) and Desi Arnaz's two children. ( August 2018) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources in this section. This section needs additional citations for verification. Five years later, he sold the editions to Walter Annenberg, who folded it into his publishing and broadcasting company Triangle Publications, but remained as a consultant for the magazine until 1963.
Wagner later began publishing regional editions of The TeleVision Guide for New England and the Baltimore– Washington area.
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Silent film star Gloria Swanson, who then starred of the short-lived variety series The Gloria Swanson Hour, appeared on the cover of the first issue.
In 1948, Wagner printed New York City area listings magazine The TeleVision Guide, which was first released on local newsstands on June 14 of that year.
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The prototype of what would become TV Guide Magazine was developed by Lee Wagner (1910–1993), who was the circulation director of MacFadden Publications in New York City in the 1930s – and later, by the time of the predecessor publication's creation, for Cowles Media Company – distributing magazines focusing on movie celebrities. Main article: TV Guide Magazine Prototype
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